Primark is Rolling Out a Major Change Across All Stores from August


Primark, the renowned fashion retailer, is set to make a significant change that will impact millions of customers across its UK stores. With a focus on helping families manage their finances during inflation and rising prices, Primark is introducing a price reduction on essential kidswear products as part of its upcoming autumn/winter collection. This move reflects Primark’s unwavering commitment to price leadership and customer support during these challenging times.


Primark’s Autumn/Winter Collection and Price Reduction

As autumn approaches, Primark brings exciting news for fashion-forward families. The upcoming autumn/winter 2023 collection will feature a price reduction on selected kidswear products, aiming to provide much-needed relief to family finances amidst inflation and soaring expenses. Parents can gear up for the colder months with essential kidswear pieces designed to keep their little ones warm and cosy.

Examples of Price Reduction

Let’s take a closer look at the impressive price changes on some of Primark’s beloved kidswear outfits. An outfit comprising a long-sleeved t-shirt, leggings, and a zip-through hoodie will now cost just £8.10, down from £9.80 in autumn/winter 2022. Moreover, families can now grab a baby outfit, including a sweatshirt and joggers, for a wallet-friendly £4.60, reduced from £6.

Primark’s CEO, Paul Marchant’s Statement

Paul Marchant, Chief Executive of Primark, affirms the brand’s unwavering commitment to its customers. He states, “We understand that preparing for a new school term can be a financially challenging time for families. Our decision to lower prices on essential kidswear reflects our dedication to offering the best value without compromising on quality

Primark’s Expanded Click + Collect Trial

In addition to the price reduction, Primark introduces an expanded Click + Collect trial, now available in more stores in and around London. With a seamless shopping experience, customers can order kidswear online and collect their purchases conveniently. This hassle-free service ensures no additional charge for collection from their preferred Primark store, making it easier than ever to shop for the family’s fashion needs.

Ordering through Click + Collect

To use Click + Collect, simply follow these steps: browse the Primark website, select desired kidswear items, choose the nearest store offering Click + Collect, and pick a convenient collection date. There is no minimum order value, ensuring accessibility for all customers. Shop online, save time, and enjoy a stress-free shopping experience!

Availability of New Prices

The new prices will be available in all 191 Primark stores, starting from the beginning of August. Fashion-conscious families can check stock availability online using Primark’s stock checker tool. With user-friendly navigation and detailed product information, the Primark website enhances the shopping experience for every customer.


In conclusion, Primark’s major change in offering affordable kidswear exemplifies its commitment to fashion-forward families. The price reduction, coupled with the expanded Click + Collect trial, reinforces Primark’s dedication to providing high-quality fashion at unbeatable prices.

Fashion enthusiasts, rejoice! Discover the latest autumn/winter collection at Primark and enjoy great value on essential kidswear. Embrace the upcoming season with style, comfort, and confidence – all made possible by Primark’s price reduction initiative. Happy shopping!


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